Una de las estrategias a considerar es siempre llevarel tráfico fuera de Facebook a las Web de consumo, sobre todo para quienes somos medios de comunicación y nos interesa rentabilizar dicha audiencia. Este pequeño gráfico muestra cómo Facebook es preferido para medios audiovisuales mientras Google lo es para medios prensa.
Does Facebook traffic favor TV brands and Google News favor print? Facebook has become an enormous driver of traffic to news and information sites in the last year. As we reported recently, metrics firm Hitwise found that this popular social network even beats out Google now as the Web’s chief source of referrals to media sites.
Bur apparently Facebook users tend to click more on news coming from broadcast media than from print brands. Following up on her original research on the role social networks now play in driving media consumers, Hitwise analyst Heather Hopkins discovered that the overwhelming majority of the top ten news and media sites visited after Facebook were either broadcast entities like CNN.com, Weather.com or Fox News or large portal entities like Yahoo! News, Google News or Drudge Report. In fact, People magazine (#5) was the only print entity among the top ten recipients of “downstream” traffic from Facebook in the news and media category (week of Feb. 27, 2010).
